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Boost Black Business Launch

US-Based Saint Lucian Entrepreneur launches Skincare Brand alongside a Boost For Black-Owned Businesses

LAUNCH DATE: MAY 8TH 2021 @ 4 - 8pm
Atlanta, GA

vaughn constable saint lucia independence toronto

“One man growing his brand to a global level, seeking to distribute his product internationally.”
By TwistByVee LLC
March 15, 2020


I would like to take this opportunity to place on record my heartfelt thanks to my support system in the @Twist By Vee & Bows For A Cause Saint Lucia Launch for the logistics support and guidance extended to during all of the planning.

Firstly, I extend my sincere thanks to @Saint Lucia Consulate of New York for the endorsement. The St. Lucia Association of Connecticut, The Association of Georgia, and The St. Lucia Association of South Florida for the overwhelming support of Twist during Independence 40th Anniversary Celebrations.

To the master of ceremonies, Mr John Emmanuel; Keynote Speaker, Ms Yvonne Agard; Executive Director - St. Lucia Coalition of Services and Guest Speaker, Ms Sunita Daniel - CEO Export St. Lucia – A humble thank you for your continued interest and support.

An event like Friday March 1st could not happen overnight, so with this in mind the players behind the scenes; Yasmine Reynolds, Sergia Charles, Kash, Jassica St Rose, Sanue Joseph, Solange Stanislaus, Semantha Horne, Lana Labadie. Thank you for your unwavering support.

To my sponsors, Jennifer Wyatt, Veronica Nicholas / Simple Electric Living; Patterson Nelson / Peacopat; my wardrobe designer and Augustin "Jab" Duplessis - Entertainment, Ms. Bertha Parle and the staff of Bay Gardens Resort.

Special thanks to Barbara Jacobs – Small, Bill Mortley, and Russell Lake for their priceless contributions of assistance and direction in the launch.

I would also like to thank my family and my friends who made the trek and took time out of their schedule to attend and support the Launch.

Thank you all so much!

-Vaughn Constable



UPDATED January 28th, 2019, New York, NY – On Friday March 1st 2019, Saint Lucia’s son of the soil, Vaughn Constable, will launch his brand, TwistByVee; a company which specializes in handmade bow ties, neck bows and accessories as well as corporate branded bowties. The company provides a wide range of high-quality handmade bowties for special occasions and celebrations such as weddings, reunions, corporate gala events, as well as hair accessories for girls and pets. 

The TwistByVee product line and business model is designed to support a permanent give-back campaign. One of its business goals is to make a tangible difference in someone’s life with every bow tie purchase. To deliver on this commitment, the “Bows For A Cause” campaign was launched in October 2017 in New York, allowing a percentage of any bowtie sold to be donated to a cause, which Mr. Constable is passionate about. 

In 2017, TwistByVee was commissioned to provide a creative and innovative branding opportunity for a Breast Cancer Awareness fundraiser. It was then that the signature bowties were born. A campaign titled “Bows for Boobs” was designed and launched. Response to the innovation behind the creation of a fashion accessory as a philanthropic project exceeded expectation. Uptake of the product line during the fundraiser facilitated the design team in making a substantial financial contribution to the fundraiser. 

According to Mr. Constable, the expansion of the TwistByVee is also driven by a personal agenda unrelated to business. “My family, like many others, has been impacted by suicide, depression, domestic violence, cancer, and HIV/AIDS. The success of the TwistByVee line for this initial campaign demonstrated to us what an effective platform it can be for giving back, supporting advocacy, public education and to donate to causes, empower and celebrate survivors and keep hope alive”, Mr. Constable said. 

Mr. Constable’s main focus is to work with a trained team, set up a workspace in his homeland, Saint Lucia to grow and take the company to the next level with a robust production of bowties locally and across the Caribbean region, featuring the respective national flags, also securing distribution throughout the region and contributing to the tourism product of his homeland, an industry that he was once a part of. With the capacity to produce thousands of bowties per day, especially for our corporate clients, TwistByVee is ensuring that each handmade and assembled item will justify the manufacturer’s label “Handmade in Saint Lucia”. 

The 2-part launch event will be held at the Bay Gardens Hotel, Rodney Bay - St Lucia from 5 – 7pm EST by invitation only and opened to the general public from 7:30 - 10pm on Friday MARCH 1st 2019.